Luxury high rises are increasingly competing on more than just refined features and community amenities. Residents want and expect opulent experiences.
It takes a more thoughtful mindset to deliver on these expectations. Offering personalized service and tailored attention requires a management team that has expertise in providing experiential amenities. Condo owner association (COA) boards will not hit the mark with inadequate or underdeveloped staff.
Delivering on Resident Expectations
To be sure, high-end finishes, stunning views, and desirable locations will still sell units. But residents are also looking for amenities and experiences that cater to how they live, work, and socialize. Fitness centers are a plus. But meaningful programming — such as spin classes, wellness classes, and even virtual reality studios — are differentiators. Courtyards, rooftop terraces, and other places to gather are a plus. But exclusive events — such as a wine tasting with a celebrated local chef — are a step above.
Luxury high-rise residents also expect convenience. At a minimum, COAs need to offer a self-service portal for community information and service requests. Beyond that, residents desire concierge service. Think along the lines of booking reservations, managing grocery deliveries, or arranging for pet care.
Residents also want an infrastructure backbone that supports their needs. Technology is fully embedded in how we work, access entertainment, and even interact with our appliances. It’s not unreasonable for residents to expect their technology and community assets will work without disruption 24/7. When they don’t, COA board members will hear about it.
Association Management with a Concierge Mindset
COA boards simply can’t deliver on expectations at this level with a part-time association manager or a staff that is not trained in concierge-style service. That’s like trying to run a Michelin-Star establishment with a quick-service restaurant approach. There’s nothing wrong with quick-service restaurants. However, the expectations of the clientele are significantly different.
Providing personalized service is not just a matter of calling up a driver or expediting a service request. High-end residential tower management teams need to be:
· Problem-solvers who can respond quickly and efficiently when technology is not working or infrastructure goes awry
· Creative thinkers who can offer unique, personalized, experiential activities and programming that resonates with residents
- Detail-oriented staff who know residents by name, remember birthdays, and pay attention to habits and hobbies and act accordingly
It requires active listening and using resident feedback to develop and organize activities and amenities that respond to client needs. Smart staffers will also know how to anticipate needs that residents haven’t even voiced yet and bring them to the COA board for consideration. For example, ensuring parking garages are equipped with electric vehicle charging stations, suggesting the addition of golf simulators or pickleball courts, or converting shared community space into a business center or coworking space.
Towne Knows Luxury High Rises
Towne can help COA board members deliver on expectations and foster resident satisfaction with professional association management. We don’t overpromise and underdeliver by “phoning it in.” Our staff is onsite, working as a partner to your board and serving the go-to resource for your residents.
We take on the risk of hiring, managing, and training staff so you don’t need to. Our fully staffed human resources team has extensive experience with screening for qualified candidates. In addition, we handle the day-to-day details like managing benefits and scheduling coverage when a staff member is ill or on vacation.
Just as important, we bring deep relevant experience to the table. Our teams are staffed with long-tenured professionals who have a passion for delighting residents with personalized service. By listening to COA members, monitoring emerging trends, and leaning on our established network, they will help your board deliver not just exclusive amenities, but also exclusive experiences. And with our unparalleled focus on training and professional development, we ensure our staff members stay current with industry changes.
Ready to work with partners and coaches who are dedicated to you? Contact us today to discuss how we will tailor our services to your needs.