Skip to main content
{"id":71,"date":"2024-05-03T20:26:00","date_gmt":"2024-05-03T20:26:00","guid":{"rendered":"https:\/\/www.towneproperties.com\/blog\/2024\/05\/03\/how-personalized-coa-management-can-increase-satisfaction-in-luxury-high-rises\/"},"modified":"2024-05-03T20:30:44","modified_gmt":"2024-05-03T20:30:44","slug":"how-personalized-coa-management-can-increase-satisfaction-in-luxury-high-rises","status":"publish","type":"post","link":"https:\/\/www.towneproperties.com\/blog\/2024\/05\/03\/how-personalized-coa-management-can-increase-satisfaction-in-luxury-high-rises\/","title":{"rendered":"How Personalized COA Management Can Increase Satisfaction in Luxury High Rises"},"content":{"rendered":"

Luxury high rises are increasingly competing on more than just refined features and community amenities. Residents want and expect opulent experiences.<\/span><\/span><\/span><\/p>\n

It takes a more thoughtful mindset to deliver on these expectations. Offering personalized service and tailored attention requires a management team that has expertise in providing experiential amenities. Condo owner association (COA) boards will not hit the mark with inadequate or underdeveloped staff.<\/span><\/span><\/span><\/p>\n

Delivering on Resident Expectations<\/b><\/span><\/span><\/span><\/p>\n

To be sure, high-end finishes, stunning views, and desirable locations will still sell units. But residents are also looking for amenities and experiences that cater to how they live, work, and socialize. Fitness centers are a plus. But meaningful programming — such as spin classes, wellness classes, and even virtual reality studios — are differentiators. Courtyards, rooftop terraces, and other places to gather are a plus. But exclusive events — such as a wine tasting with a celebrated local chef — are a step above.<\/span><\/span><\/span><\/p>\n

Luxury high-rise residents also expect convenience. At a minimum, COAs need to offer a self-service portal for community information and service requests. Beyond that, residents desire concierge service. Think along the lines of booking reservations, managing grocery deliveries, or arranging for pet care.<\/span><\/span><\/span><\/p>\n

Residents also want an infrastructure backbone that supports their needs. Technology is fully embedded in how we work, access entertainment, and even interact with our appliances. It’s not unreasonable for residents to expect their technology and community assets will work without disruption 24\/7. When they don’t, COA board members will hear about it.<\/span><\/span><\/span><\/p>\n

Association Management with a Concierge Mindset<\/b><\/span><\/span><\/span><\/p>\n

COA boards simply can’t deliver on expectations at this level with a part-time association manager or a staff that is not trained in concierge-style service. That’s like trying to run a Michelin-Star establishment with a quick-service restaurant approach. There’s nothing wrong with quick-service restaurants. However, the expectations of the clientele are significantly different.<\/span><\/span><\/span><\/p>\n

Providing personalized service is not just a matter of calling up a driver or expediting a service request. High-end residential tower management teams need to be:<\/span><\/span><\/span><\/p>\n

· <\/span>Problem-solvers who can respond quickly and efficiently when technology is not working or infrastructure goes awry<\/span><\/p>\n

· <\/span>Creative thinkers who can offer unique, personalized, experiential activities and programming that resonates with residents<\/span><\/p>\n